The HUB-IN Business and Financing model guide for heritage-led regeneration of Historic Urban Areas

Welcome to your HUB-IN Place, a revitalized Historic Urban Area in your city or town. A vibrant destination, home to a range of innovative and
creative entrepreneurs and businesses.
Heritage-led regeneration requires financing, suitable business models, and good governance. Leading HUB-IN places have solved the puzzle and
discovered the unique mix that works in their context.
Are you ready to set off on a journey and explore what works in your Historic Urban Area?

This guide takes you on an expedition to business, financing, and governance models across Europe. The road ahead will take you to HUB-IN places that have ignited innovation and entrepreneurship while preserving their unique cultural, social, and environmental identities and values. Successful urban transformation and heritage-led regeneration of Historic Urban Areas can happen everywhere. This guide should help you reach the important milestones of mixing sustainable business and financing models.